Are you tired of your competitors always having their websites show up before yours in search engines? Have you been searching the vast corners of the Internet for SEO tips you can count on to get your business up the ranks? These SEO tips are here to help.
First things first understand that search engines hunt for text. Now let’s put this knowledge to good use.
SEO Tip #1: Keyword Research
Did you know that some words are better targeted for your business than others? This is exactly what makes keyword research a crucial part of optimizing your website for all major search engines.
Say your business is located in Milton Keynes. Well, not only do you want to use keywords and key phrases that cater specifically to your business, but you want to make sure you know the keywords and key phrases that your competitors are using, too. So don’t let them steal the search engine spotlight, become a real contender on those search engine results pages!
How can you do this? Two essential SEO tips – use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist to help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success; lower search volumes for certain keywords could indicate a more targeted phrase with greater potential to convert traffic once it arrives.
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Aristotle once described friendship as “essentially a partnership,” which is especially true in metatags, with the most important of them being the title and description keywords. Whilst the meta description does not directly affect rankings, this text can be seen under your listing within the search results and can therefore impact the click-through rate to your website. Please do not confuse meta title and meta description with the meta keywords, which no longer impact rankings in most search engines.
Apart from using metatags wisely, it is just as important to keep them simple. Failure to do so may have search engines penalising you as most have character limits and strict spam regulations. You want to be as specific as you can, meaning that instead of overloading on broad terms, focus on longer, more specific terms that will generate higher traffic to your website and are more valuable to your business.
SEO Tip #3: Be great, be unique, and be up to date!
When you search for the news, do you want to see old out of date content? Maybe if you’re feeling a little nostalgic, but generally, no. What does this have to do with SEO? Just like the latest news headlines, you need to have great content. Make sure your website is populated with relevant, unique, and up-to-date content. The more you neglect your content, the more you risk falling down the search engine ranks.
SEO Tip #4: Domain Names and URLs
What’s in a name? Well, if it’s a domain name, it may very well be the key to bumping you up on a search engine’s results page. Domain names and URLs aren’t as easily faked, hold a little more weight, and be a valuable part of a SEO strategy. So, where possible, try to purchase a domain name that contains your main keywords.
Now that you’ve absorbed these SEO tips, you should have a basic foundation for optimizing your website effectively for search engines.
David Vallance is Managing Director at Kit Happens Ltd, a Design & Digital Marketing agency based in Milton Keynes & London, providing graphic design & branding, website design, and digital marketing services.