The Janesville area was given a current publicity improve when a travel author received a national journalism award for a video he’d produced on all things Janesville.
Travel journalist Mike Shubic turned into honored for “pleasant tour broadcast video” as a part of the North American Travel Journalists Association’s 2017 Travel Media Awards, in line with the Janesville Area Convention & Visitors Bureau. The award becomes announced closing week.
In December 2016, Shubic shot a vacation and winter-themed video touting past due-12 months activities Janesville offers travelers.
Shubic, a travel journalist who has his personal blog, “Mike’s Road Trip,” posted the video to his internet site and a slew of social media websites, together with YouTube and Instagram. On Facebook, the video was given a hundred,000 perspectives, said Sue Melton, advertising, and marketing director for the bureau.
Melton said she had related up with Shubic at a tour journalism convention she attended to the marketplace this location to travel writers.
Shubic agreed to return to Janesville for numerous days at some stage in December 2016.
Among nearby excursion scenes, he captured together with his digicam in a seven-minute video: poinsettia painting at K&W Greenery; Rotary Gardens’ Holiday Light Show; gift buying at Voigt Music Center downtown; and excursion tours of the historic Wisconsin Wagon Company manufacturing facility, Lincoln-Tallman House in Janesville and the Milton House in Milton.
“He went on a whirlwind tour of the network. It so befell we had a picturesque snow at the same time as he changed into right here. It labored out perfectly,” Melton said.
The video earned a pinnacle award from the North American Travel Journalists Association, which Melton called a “notably recognized corporation” in the tour industry. The awards recognize the first-rate travel writing and photography in information and tour magazines, travel websites and travel apps all through the U.S., Canada, and Mexico.
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Shubin’s video beat a video submitted by way of USA Today’s journey segment. Winners in other classes protected tour journalists from The New York Times, Forbes and National Geographic Traveler, amongst different media, in keeping with the competition’s internet site.
Shubic has produced films via “Mike’s Road Trip” on account that 2010. His internet site says he is a former marketer who misplaced his domestic all through the monetary downturn and hit the road in a Ford F-a hundred and fifty truck to make journey movies.
Shubic advised Melton that he was able to track traffic to his web page and thru social media clicks, and he said the “Mike’s Road Trip” video at the Janesville area done well.
The conference and visitors bureau paid for Shubic to spend several days in Janesville, and it paid him a “small fee” for his paintings on the video, Melton stated.
She said the cost become drastically less than the bureau paid for a “Discover Wisconsin” tv episode to be shot in Janesville.
Melton stated the bureau over the last few years has begun to attend journey journalism conventions a yr. The conventions allow the Janesville tourism company to pitch the area to tour writers, filmmakers, and bloggers.
She said she’s talked with 3 or 4 travel newshounds who plan to visit Janesville this year. It will be months before their work comes out, Melton said, however, every story gives the region more publicity today vacationers, travelers, and road trippers.
“We are going to retain to in search of them (journey newshounds) out,” Melton said. “It’s simply an excellent possibility to spread the word approximately us and what we provide.”
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