Worth noting is the new relationship the public has with brands and corporations. Unlike in previous generations, consumers are now more curious, more skeptical, and are notably grasping for some semblance of autonomy. This is an insight into the next generation- the conscious consumer- one who’s ready to question whether brands, and even governments, really bear their best interests in mind.
The access to naturalism, information and technology has converged, and the result? The beauty industry has forever changed. In fact, it’s not surprising that the naturals’ category is among the fastest growing in the global skin care industry. Consumers are now demanding products in all aspects to be eco-friendly, their beauty routines included. More and more brands are also realizing that.
How Are Eco-Friendly Cosmetics Changing the Beauty Industry?
1. Blurred Category Lines
The driving forces at work have changed here. Healthcare and well-being is a consumer movement which has blurred category lines. It has impacted each and every faucet of this industry, from sourcing of ingredients, supply chain practices, packaging, to even product use.
Still beyond, it has impacted how beauty companies treat partners and employees. Consumers aspire to having a full well-being, and the majority are now admiring re-using some things.
2. A New Trend Matrix Noticed
Still yet, there’s no single, industry-wide explanation of the term ‘natural’. Consumers will interpret this term and incorporate ‘naturalism’ into their lives, and in infinite ways. Numerous trends are changing the personal care and beauty space, including super-food beauty, fermented beauty, bio-cleanse and small-batch beauty.
3. Revolution in Making and Marketing of Skin Care Products
It’s quite reasonable that people are now doubting brand claims on their items being natural. Most consumers in fact, are those who barely believe products labeled ‘natural’ are really natural. This is a sentiment that has been shared across generations.
Meanwhile, some niche brands such as Mother Dirt, having products specially designed to preserve ammonia-oxidizing bacteria which comprise one’s natural skin microbiome, are boasting significant followers. The same’s the case with Kahina Giving Beauty, who’re a luxury skin care firm centered on organic argan oil.
Numerous organic brands are getting serious, investing in clinical trials and top notch, new-tech natural ingredients. They’re leading in competing on results with mainstream ranges.
4. Availability of Environmental Resources
Consumers are increasingly becoming curious to discover what’s available in the environment. They’re simultaneously passionate about limiting damage and harm done to the natural world by people. As such, you’ll note some new lines like super-food beauty and fermented beauty.
‘Super-food beauty’ brings high performing food ingredients into various topical beauty products. On the other hand, ‘fermented beauty’ is leaving consumers at ease, especially those concerned with synthetic preservatives. The ingredients of fermented beauty products are preserved through natural chemical processes.
5. Increase In The Industry Revenue
According to Transparency Market Research, the global demand for organic beauty products was over $7.6 billion in 2012. This number is even growing further, and is expected to approximate at $13.2 billion in 2018. The market has been witnessing steady growth over recent years due to the lifestyle changes, increase in consumer incomes, and the increasing awareness, as well as demand for organic beauty products.
Contemporary technology and knowledge imply new possibilities for sustainable sourcing, suitably active ingredients and disruptive advances in skin care. There’s more than one path to a sound, green beauty regimen. Eco-friendly cosmetics have revolutionized virtually everything about the beauty industry, and they’re here to stay. More probable is that even new advancements, along the same Eco-friendly lines, will be witnessed.