Five Important On Page SEO Tips

On-page SEO does not have to be as complicated as some people make it out to be. It does not involve any coding or programming as some people believe, especially if you are creating a blog such as WordPress. Let’s face it; the search engines have no idea what word you want to rank high for if you don’t tell them. Therefore, we must let the search engines know what keywords we want to rank high in several different ways.

I want to give you 5 essential on-page SEO tips; note that some of these will apply to bloggers more than others, but be creative, and they can be used to boost your search engine rankings for any website.

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1- Write a Good Optimized Title

It would help if you took some time to give your title a lot of thought; your meta-title is the most important on-page SEO factor for search engines. If you are writing your titles to capture your reader’s eye and draw them in, you are going about this the wrong way. Your focus should be more about telling the search engines what your content is about rather than trying to pull your readers in. Your meta-title is where you should focus on the search engines and not the readers.

Here’s a good example of what I’m talking about “Click here to learn the best dog training techniques that the experts don’t want you to know about” this is a terrible meta-title. Out of 14 words in that title, only 2 is what you want to rank high for, but they are the most sought-after words in that niche. So instead, the 7 best dog training techniques focus more on search engines while still pulling in your readers.

Short and simple works best at times; please don’t get me wrong, I’m not saying it is best for all your content to be optimized in this way. However, long-tail keywords work best when the user types in those exact words. So you can rank high for long-tail keywords, but when you want a lot of traffic to your website, you need to rank high for those exact keywords that you want to rank for.

Now, if you are writing a blog, “Click here to learn the best dog training techniques that experts don’t want you to know about,” that would be a great post title pulling in your readers, making them want to read your article. Please don’t make it your meta-title, and your meta-title can be different than your post title, which is better for search engine optimization. Your meta- title should contain your website’s main keywords without being so long. So as you can see that writing a well-optimized title isn’t so easy. It takes some thinking.

The techniques I talked about above can also be applied when writing your meta- descriptions.

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2- You Need to Maintain Focus on Your Content

Content is an essential part of your website, if not the most important part. If you focus your content on the right keywords, it can boost your search engine rankings easily with little effort. Just think, how will the search engines rank you for the keywords that you want if it has no idea what your content is about. I have always said that SEO was more than just building links.

Please don’t get a bad rep with search engines when it comes to keyword stuffing. Always keep SEO in mind when you’re writing content for your website. Be sure to mention the keyword you want to rank for often; this is one of the best on-page SEO tips that I can give; just don’t mention your keywords too much. If your keyword fits, use it; if it doesn’t fit, don’t use it, it will be the same as keyword stuffing, and Google could penalize you for that.

Use special text; I’m speaking about using bigger or bold letters. If you can use your keyword and it fits to put it in bold letters, do so. The search engines give a lot more emphasis on words that are bold or enlarged, such as your title would be. Large letters that are bolded show more importance than non-bolded text. Do not overdo special text as with anything else. This could have a negative effect.

3- Internal Linking

Internal linking doesn’t carry the same importance as links from other websites, but this is a good way to show the search engines what your website is about. I mean, you can link to other articles you have on your website inside an article using different keywords. Using keywords to link to other articles on your website lets the search engine know what your website is about and what keywords you are trying to rank for.

An internal linking strategy should be used when writing your content, and this allows visitors at your site another way to get to important content that you have on your website, keeping them on your website longer. Most importantly, use your targeted keywords when linking to other articles or posts; this strategy will help build a network of internal links on your website to let the search engines know what keywords you are trying to target.

4- Keep a Clean URL Structure

The URLs on your website are just another way of telling the search engines what your web pages are about. Therefore, URL structure is fundamental. A lot of web admins and bloggers alike do not take the time to optimize their websites.

What I want to talk about now mainly pertains to bloggers with keeping a clean URL structure. It is something that is just not thought about much, but it is oh so important. Always remember to put keywords in your URL. This is also very important. Here are just a few examples of dirty URLs: examplesite.com/page-number-47.html, examplesite.com/47.html, examplesite.com/?p=47, etc.

Here are a few examples of some clean URLs: examplesite.com/seo-tips.html, examplesite.com/seo-tips/, examplesite.com/search-engine-optimization/seo-tips/ etc. As you probably noticed, these URLs are in the main directory of the domain. Creating this sense of power within each page is very important for search optimization.

If your website is on a blog platform such as WordPress is pretty straightforward how to edit your permalinks. But for the other guys that are not using a blogging platform, you may want to learn how to edit your .htaccess files to manage a clean URL structure.

Creating a good clean URL structure can be difficult even for experienced web admins and could drag their side down if not done correctly.