Internet Tips

Internet Tip of the Week: Reality Check

Every time you turn around, it seems you see another affiliate program that promises you vast riches. They give you all the sales material you need and even throw in a free web page. How can I lose, one might think. Everything is set up for me, and all I need is to get a bigger PO Box to handle all the checks that will roll in. The search engines will carry your website; you have the “pre-written” ads ready to go – how can you lose?

A few ads are placed here and there, and the responses “trickle in,” but there are few, if any, sales. Time for a reality check.
If you have seen one affiliate website for a particular product, service, or opportunity, you have seen them all. There are some affiliate programs, which have thousands of people who have a bit. Why should a person go to your site when they know from the URL (address of your web page) what it is already?

They won’t. Am I saying that affiliate programs don’t work?
No – I am saying that the tools they provide “don’t cut the mustard.” It is a proven marketing fact that it takes 5-7 exposures to your ad before someone might purchase from you. So if you have a “canned” website, what are the odds of them coming back to you to buy? Slim to none.

So how does a person who is serious about marketing an affiliate program get you to buy from them? First, they “deep six” the affiliate website as their primary web contact and create their own. On their website, they provide content that is interesting for anyone who stops by. They also change the content regularly to keep them coming back and let them know when it does change. They also provide a link to their affiliate website.

The next step is to try to get a listing on the search engines.

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Now, think about this. There are most likely several thousand people who have an identical website to the one you get as an affiliate. So what do you think the odds are of someone “stumbling across” your site when surfing the web? Again – slim to none.
But if you have your own site, your chances take a giant leap forward. The link to your affiliate site is a minor part of your website, even though it is where you want them to wind up eventually.

Now – can you use a site that is not your own domain? While not the preferred route to take, it is “head and shoulders” above the link you get from the affiliate program. Most ISP’s give you webspace free. Learn a little HTML code, and you’re in business.
Or, if push comes to shove, hire someone to do it for you. Let’s face it if I see a URL that I recognize as an affiliate program, and I’ve been there before, I will “click away.”

The old saying that if “salespeople sell themselves first, the sale of their product or service follows shortly thereafter” is certainly true. Establish yourself on the web and in the newsletters/ezines as someone who can be trusted and is knowledgeable in their field. If people get to know and trust you, your recommendation to join your affiliate program will carry a lot more weight.

Now that you have control over your web page, you should have a guest book that visitors can sign. In addition, now you have their email address. Folks, these are literally worth their weight in gold.
You can now send them emails about upcoming events on your website and not be accused of spamming.

Run a contest on your website – the prizes don’t have to be off the wall. An ebook (and there is a number available for free) can be your prize – and again, more email addresses. Also, write a free newsletter/ezine and publish it regularly – even more email addresses. As long as there is the content of interest, they won’t mind a gentle reminder to visit your website.

Consider a “non-competing” partner to help you with the site or write articles for the ezine. It makes no difference to you if there is another link to another affiliate program on your site. However, if they are willing to share the work in return for the link, it is to your advantage. The key here is “non-competing.”

So – are affiliate programs a sure thing? If you join and sit back waiting for the money to flow, no. If you are a “take charge” type of person and are willing to work a little, it can be a great opportunity.

Did you know that subscribers to Bob Osgoodby’s Free Ezine, the “Tip of the Day,” get a Free Ad for their Business at his Web Site? Great Business and Computer Tips – Monday. Wednesday. And Friday. Instructions on how to place an ad are in the Newsletter.