Online marketing has evolved a lot in the past few years thanks to the advent of Social Media and Smartphones. Nowadays, more and more people are engaging with e-commerce and digital marketing has become as mainstream arena for the brand owners to display and promote their brands, services and products.
Marketing trends keep changing every year and 2016 will be no different. Complying with the latest trends is very important as the new trends are in accordance with the policies laid out by Google and Bing, the largest search engines and the biggest online marketing platforms.
Online Marketing Trends to follow in 2016:
We have carefully analyzed and listed some of the major trends which will definitely trend this year. Our listing is based on the reports by Local SEO Services and also by a well-known Online Marketing Company.
Video Ads: With Google finally accepting SERP based Video Ads, the video ads segment is likely to grow manifold this year. With YouTube being the master player behind video ads, Facebook and Bing are also giving users the options to add video ads on their platforms. Thus, we can see an increase in the video based advertising and if you’re a marketer, you must identify the opportunities that you have in this regard.
Mobile Ads: With mobile phones completely phasing out desktops, mobile ads will have a greater impact this year. Firms need to start creating ad campaigns for mobile websites and apps and all the online marketers need to carefully analyze the opportunity and grab it. Mobile ad agencies are growing at a much faster pace now than ever and marketers believe that PPC and CPA advertising for desktop sites is going to phase out soon and mobile ads are going to dominate the market from 2016 onwards.
Social Media: Even though social media is not a new trend, but this trend is expected to keep growing this year too. With the number of users increasing day by day primarily due to the coverage of internet increasing in rural areas, a firm can easily find the targeted audience on Facebook, Twitter and Instagram. Whatsapp marketing is another growing trend wherein a chain message is passed on to the users in order to create a buzz. With all these methods being used, we can easily hope for more exposure for the marketers on the social media platform this year.
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Apps: Even though there are a few years before we see apps completely phasing out websites, but the importance of having dedicated mobile apps is increasing day by day. Business owners have realized that having a mobile app can give them a lot of coverage and for this reason, investing in apps is going to be a big way of digital marketing this year.
SEM: Even though search engine optimization (SEO) is still the king, SEM (Search Engine Marketing) is also gaining a huge spot. Marketers are focusing on the spots offered by Google and Bing on their search pages and if you can get the keywords right, then SEM can be a great way of marketing your brand. With more people using internet, the scope of SEM is going to increase and it will definitely features as a top marketing trend for 2016.
Virtual Reality: With the first commercial VR gadget releasing this year, we can expect virtual reality to make its mark in the digital world. VR can attach itself with social media, YouTube and many other platforms which can offer a new avenue to the marketers. 2016 will see virtual reality helping online marketers get more consumers.
All these trends are going to make a mark in the digital world and being a marketer, you must look for the opportunities that await you and find out the best ways in which you can exploit these trends to the best of your interests. So, wait no further and start using following these marketing trends for having a wonderful 2016.