Software Licensing Is Just Good Business

Software Licensing

Software licensing and piracy: It still amazes me how many organizations continue to run their business without proper licensing? Time and time again, we come into organizations that are running their business using some software applications to create revenue for their organizations or to create efficiencies in their organization. Yet, many of the organizations fail to have proper licensing. Let’s talk a little bit about

Software licensing, you know, people look at it, and they don’t see the value in software. Today especially, they see it so simple. You grab an application, copy it and install it and use somebody’s license key, and they think it’s all so simple. Why should someone pay so much money for this?

And the question comes down to not-what does a software cost. We’d really need to flick that around and go; why do we need that software? Let’s think about this. Organizations use software applications to create efficiencies in their organizations, ease of use, and ease of work. I have seen organizations that use applications that used to take 20 people to do the work, and now they are getting all that work done with two or three people, yet there’s still a challenge for these people to understand the value of purchasing that software.

I have seen instances where organizations are running their company, and these are large organizations with over a hundred people, having very little license software in the entire organization. My advice to any business owner or IT Person listening or reading this right now is to make sure that you have an accurate inventory of all the software you use.

If you don’t need a software piece, don’t use it; you know, don’t buy the license. But really, you need to understand that you have an obligation to the developer of that software, the manufacturer, to pay the licensing fee; you’re using their intellectual property. Let’s be blunt here, just so that everybody understands it. You are stealing, when you use unlicensed software, it’s theft, you know, we look at unlicensed software. People use it and think oh, you know, “it didn’t cost anything, therefore, why should I pay for it” or “I’m only using it once in a while” but it really comes down to if you use this software even once and it benefits your organization, why not pay for it?

If you can’t afford it, then don’t use it or hire someone who has a licensed copy, pay them what you need to, and have the work done what you need to do. It’s not worth putting your business at risk; that’s right, you have to understand there’s a risk of operating with unlicensed software.

Gone are the days now of going to the corner store and having someone install a computer for you with all of that free software on it. You know if I think now about the cost of software, let’s say an office package. First is the cost of that same office package, say 15 years ago. You know, maybe an office used to cost $3500.00, $5000.00. Today you can buy that same office suite for as little as $500.00. Why would we pirate that software? Hey, if you are a home user or student, most companies have desirable pricing for you.

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Take, for instance, Microsoft Office; you can get for under a hundred dollars the same with applications from companies like Auto Desk; for Auto CAD, they have home versions of their software, academic licensing for their software. They’re not to be used in commercial environments, but they are there for you to purchase and become educated and proficient with those applications and use them for your home uses.

Why buy software? You know what? I’ll get back to that in a moment. The reality is – Where are the inefficiencies in your organizations? You really need to stop and take a look at that. What does it cost your organization? Where are you losing money? Where are you inefficient? Why? Because what it really comes down to is it’s not the dollars and cents that you pay for a software license; it’s really the dollars that you burn and throw out the window through inefficiencies in your organization.

When we take a look at a company, the highest and most-our greatest expense on our balance sheet is our employees? Go ahead and take a look at your balance sheet now; pull it out. Now you tell me what the largest expense is. Sure, if you’re a manufacturing company, perhaps the cost of your materials is the highest; however, for many organizations, if we get away from that, the second-highest cost is going to be the cost of your employees.licensing

So that employee cost, when we are inefficient, meaning our computers are running slow or we’re having then do tasks manually, they could be automated through proper licensing of software or line of business applications. What’s really happening is we’re throwing money out of the window to have these people work extra hours to do something that they could be doing in less time, making them more efficient. Now let’s talk about purchasing software for your business.

Line of business applications-what do I mean by a line of business applications? Everybody is in a specific type of business. If you’re a not-for-profit, you’re in some humanitarian work, or you’re working for a cause, there are probably donations and activities that you need to track. You need some type of database application to manage your events, activities, to be able to track how efficient you are, how many people you’re serving in your community, and be able to report that back to your donors and funders.

If you’re a ‘for profit’ organization, you have to have some application that manages your relations, your interactions with your customers. These are typically enterprise resource planning or customer relationship management applications, therefore automating and tasking your organization really not-it’s not just about automating the task in your organization. Still, it’s also to give you a view of the data, for example, what the data is that really alerts you to what’s going on, what’s happening in your business. Where are you wasting money? Where are you making money? Were you making the right choices, were you making the wrong choices? Until you can really view the information from your organization, you don’t really know what’s going on.

You know many successful businesses said when they were asked, “Why didn’t you quit?” And the answer that came back to is, “I didn’t realize how bad off I was. I didn’t know I was already bankrupt.” So how do you get to bankruptcy? How do you get to inefficiency? When you really don’t know; you don’t have the information in front of you available to allow you to process what your business is doing. Would you rather know upfront and be able to, of course, correct it along the way so you’ll be able to push your business in the direction that it needs to go so that it can grow and service a greater community, serve more clientele and really help you be more successful in your mission whether that’s for-profit or it’s for serving a greater cause.

Buying licenses, I said I get back to this. Well, here we are. Microsoft Word is a great productivity suite, and it’s very inexpensive. Look at all the tools you get in there, spreadsheets, word processors, maybe some presentation applications. These tools are the epicenter for most businesses. Aside from email, I suspect that the majority of business users are primarily word processing. Secondary to that would be using spreadsheets, databases, and presentation software, all in one suite.

They always say that the average employee for even numbers, let’s say they make $50,000.00 a year, let me say it cost $25.00 an hour. Could you imagine the amount of time it would take for an employee today on a typewriter to create a proposal where they have to type everything up? You know what, I don’t even want to think about it, nor do you because it’s not the case. However, what we do want is we want that employees be able to be productive and creative and stay in the moment when they’re working on that application. We don’t have them worry about losing information and knowing that their systems are going to crash.

Also, we want them to use the best available tools, the software that’s got the features that we need today, and generally, that’s staying in touch with the releases that organizations make on their software. So there’s something called software assurance. Now, software assurance or maintenance keeps you current with the versions of software released. So purchase the licenses for your business, make sure that you have a license, the antivirus program. Make sure that your office suite is licensed, that your operating system is licensed. Your Windows or other operating system needs to be licensed to get the security patches and updates.

Your mail server, your server applications, you’re line of business applications invest. You can amortize this over multiple years. I recently purchased a line of business application that if I swallowed the pill upfront with the amount of $35,000.00 investment. However, this is little as $500.00 a month when I spread that out over five years. Why wouldn’t I buy that application?

I really look at the efficiencies it’s going to create for my organization, and I can easily see that type of return every month and know that it will be greater as time goes

So buy those licenses and make sure you’re current. Avoid breaking the law and stealing someone’s intellectual property. If you’re making money, if you’re in business, you need to have licensed software.

Don’t jeopardize your business, your reputation, your career by using unlicensed software. Purchase the best software that you can afford, make sure you use it, learn how to use it, and be efficient. Get the support you need so that your computers and network are stable so you don’t have crashing systems. You know it’s the same thing with running licensed software. Make sure that you’re paying someone to take care of your computer systems, that you have a dedicated resource of experts that understand how technologies work.

You know a good technology company will come in and learn your business and apply technology appropriately to that. You don’t need to understand technology. It would help if you had a trusted partner that you can work with to become more efficient at what you do. Good business, licensed software, pays for support, and is more efficient.