Here are ten top tips which are obvious but left out for SEO (search engine optimization) to boost your website/blog ranking on search engines. These SEO tips provided should help any website improve their ranking significantly.
It is very important that you allow your visitors to social bookmark your website or the page that they are on. For example, at the top of each page and post can have a Facebook ‘Like’ button, and below each post have another Facebook, Google Buzz and Twitter share button. When your visitor social bookmarks your website/blog, this helps create important links that search engines value.
It is best practice to use the HTML tag around some keywords that are relevant to the page and that are listed in that page Meta keyword list. DO NOT use them everywhere and on every keyword as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the tag around a keyword that appears the most. DO NOT bold every single word i.e. if your keyword was ‘SEO’ and on the page you have SEO appearing 10 times, just make one bold which is enough.
It is best to have different anchor text for your inbound links to your website pages. Having the same anchor text will make it look like automation on some search engines, for example Google frowns upon having the same anchor text. Use anchor texts which best describe your website and make it short and snappy, straight to the point. You can use your website URL sometimes as anchor text, your website or company name. For example, some of the anchor texts can say ‘Top Ten List’, ‘Best SEO Tips’ and many others etc.
Title for Links
When you use links you can add titles to those links. Not only does this help the visually impaired but it is read by some search engines and stored as their relevancy for a page.
Every website requires a site map even if it is big or small (contains 5 pages). The site map should be linked to from each page within your website as this helps the search engine to find all the pages within your website. It is best to link the site map at the footer of each page within your website.
Building backlinks for your website is necessary. Backlinks are links on other websites that link to your website and building them can be done via link exchanging or buying links on others websites. You can have backlinks on any websites, however it’s best to have backlinks on websites that relate to your website. Further, try to get links back to your website from sites within your niche that have a high PR (Google Page Rank).
When building backlinks make sure that the links are linked to as many pages as possible. Don’t just build links which are linking back to your home page the reason is this will tell search engines that you have a shallow website with little value and less content. Further, it may tell search engines that the links were generated by automation. Having backlinks to many pages of your website will tell search engines that you have valuable content which is worthwhile for the visitor thus helping you to rank higher on search engines.
Use of H1 Tags
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When your META title for example states “Top Ten Internet Entrepreneurs” make sure that the heading of the post also states “Top Ten Internet Entrepreneurs” and wrap the heading with H1 tag. This will help search engines recognise the page via the META title and the heading and will also rank your page higher for those keywords in the title.
You have heard link exchanging, well article exchanging is similar to link exchanging but are more useful. You can publish someone else’s article on your website/blog i.e. writing a new post about ‘Top Ten Ways To Make Money Online’ and including partial parts of someone else’s article in ” ” and linking back to their article via a link on your post. They then do the same and link back to your article i.e. about ‘Top Ten Tips about SEO’.
Get Listed on Directories
If you’re a business then countries such as UK and Canada provide business directories which you can submit your business information and get listed. Other ways to get listed is Google Maps. You can list your business address and website on Google Maps. If you own a Blog, then you can get your blog listed on Technorati which has the biggest blog directory. Get verified by Technorati, and they will syndicate each new post you put on your blog. This will get you good exposer to targeted audience, build backlinks and increase visitors.