Insight is the real currency of success in the business world. The research will give you a large mass of data, which is important, but a research firm or consultant’s real skill is to turn that into specific insights: data-driven actions you can take to drive your business towards success.
Data without insight is simply numbers; insight without data is merely wishful thinking. What you need to succeed and make plans you can feel confident in is valuable, data-driven insights specific to your business and its aims. Today we’re looking at this subject to help you make the good decisions you need for your business.
Types of Research
‘Research’ is not a single, immutable thing. You need to ensure you’re asking the right questions to get helpful answers that can feed into your planning process.
It’s important to ensure you’re working with a research partner with a broad reach: surveying only your existing customers hamstrings your research efforts. It’s important to ensure you’re working with a research partner with a wide reach: surveying only your current customers hamstrings your research efforts. For example, if you’re planning to add a new product to your line, you’ll need to conduct some market research to know what your customers are looking for, what they’re willing to pay for, and crucially, how much they’re willing to pay for it. ‘You also need to know about the people who’ve not yet chosen to spend their money with you if you want to expand your market share.
If you’re looking to expand into a new market in another country, you need to ensure you’re conducting intentional research to help you avoid such a project’s pitfalls. You need to understand the customers you’ll be selling to, the culture that informs their decisions about purchases, and the economy that empowers them to turn those decisions into actions.
You also need to understand the legal and financial implications of any project you take on. If, for example, selling a new product, requiresspecial licensing? For eexample,don’t Supposeek the permission of the relevant authority, you could f. In that case, nd yourself in legal trouble down the line and damage your reputation with customers who, not unreasonably, expect you to be an expert in your field.