Guidelines to Prevent Rejection of a Mobile Application at an Application Store

A great ‘aha’ moment in an application developer’s life is when the software is all set to be released. It is the pinnacle of a long and much-awaited event, but certain points must be taken care of to retain the elation of the moment as no developer would want its application to be rejected or an uninspiring response to their newly released software application. So the next question is, what factors can prevent rejection of the application at an application store? OR what could prevent a bland response to a newly released app on an App Store? This article aims to focus on the basic App refusal errors.

Guidelines to Prevent Rejection of a Mobile Application at an Application Store 1

Free of Bugs

The application should be thoroughly checked across various devices to detect and fix any bugs. It should be complete in nature and crash-free. Reviewing the application before submission would prevent rejection.

Name, Title, and Accurate Description

Setting aside a primary name for the application would ensure specificity to the mobile application as any other application cannot use it. This would also smoothen up the process during release as the developer would not be distressed about working out an appropriate app name when releasing the application. A pointer here is to check the policy of the App Store over name reservation. Care should be taken to prevent a breach of any policy related to the trade name of the store. Getting an appealing title would ensure that the app is eye-catchy on social media sites. Besides, it should be the developer’s prime concern to provide precise and truthful information about the application and its functionality. A correct description of the application would enhance user understanding and their experience. Usage of appropriate keywords in the application’s metadata and description would help locate the application in-app Store. So keywords should be judiciously selected.

Deliver as Categorized

The Application should be listed in the correct category and provide users the functionality as penned in the application description. Hence appropriate primary, secondary, and subcategories should be chosen. Just as a travel application would not be appreciated in a reading category, so would an application though correctly categorized but with false promises of certain attributes and functionality (which it actually does not deliver), which would be disheartening for the users. This would frustrate the users and lead to rejection and chew away the company’s trust and brand name.

Avoid Duplicity

The developer must avoid making and submitting similar or related applications in an application store as this might affect the review process and the end-user experience. Chances are, the app would be rejected! It is best to review the various apps and combine related ones into a single package for an enhanced end-user experience.

Operational across Platforms

The developer must test the application’s functionality across multiple platforms and provide lower and higher platform functionality. Besides, since some stores converge, it is advisable to enable a user to pay for the application just once if he/she wishes to use it across one or more platforms. For example, since Windows Store and Windows phone have converging identity an application available in both should be chargeable only once.

Complete in Quality and User Friendly

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The application should provide an enhanced user interface that should be clear, polished, and abide by the application store’s design rules and design guides. The links provided should not be broken. It is advisable to include URLs about up-to-date contact information, privacy topics, support website, and an auto subscription, all of which should be workable. A support email address should be constituted, and an End User License Agreement should provide. The application should be complete in all respect before submission. Images and content should be complete before submission to the app store for review, as the incomplete app gets rejected. The developer should ensure that the application appears appealing and informational, and content should be configured for its functionality across the specific open-source operating system. Quality can also be enhanced by providing rich content and multiple functionalities appealing to various markets and multiple customer bases.

Pricing and Promotion Strategy

Depending on the target population, a full purchase or an initial free subscription which is later convertible to a paid one, should be decided upon. If the App Store offers a platform for the free trial, it is beneficial to go for this pricing model where the users can be given the liberty to convert a free trial to a paid one later. Besides, care should be taken to provide billing for the application through the mobile carrier route in markets where credit card purchase penetration is low. For promotion, a charming promotional graphic can be designed. All available tools at the application store should be explored to promote the application in its chosen category. The application can boast of ‘the maximum number of downloads’ in a day!

Rating Certificate

Various rating certificates about game and push notification should be taken from the smooth functioning of the application. Time should be allotted for these certifications before the application finally shows in the application store. The developer must review its application thoroughly through the available submission tool in an application store to check whether the application adheres to all guidelines laid out by the application store to create a great mobile application with a superior end-user experience!

The application development team at Comnez provides end-to-end app development with their mobile engagement platform XNotify! The Mobile Integration Strategy would provide a strategy to the business owner to keep the users engaged with a new application that has just been launched at the App Store. Available across iOS and Android platforms, learn more about the mobile engagement strategy for your app through Comnez!