It can be difficult for those who are just getting into makeup and beauty to know who the best makeup bloggers to follow online are. Here are some tips and advice to help you decide the best gurus to follow for you.
Some of the best makeup bloggers to follow online are on YouTube, a video clip-sharing site where many beauty tutorials are uploaded. There are many makeup artists on here now, many of whom have hundreds of thousands and even millions of followers. There are styles and tastes for everyone, so it is not hard to find someone who is popular and who you like.
To spot a great makeup blogger, you should look not at the number of followers they have – although this is obviously an indicator of quality in many cases – and the techniques and products that the person uses. You should also pay attention to how much knowledge they have of the beauty products that they are using.
Those who can recommend makeup looks or products specifically for rosacea or acne, for example, have a clear understanding of what they are doing, and you can often judge by their finished looks whether they have been successful or not.
The best makeup bloggers to follow online also show you all the steps necessary from start to finish, including when they are wearing no makeup at all, so that you can see the entire transformation. Great beauty bloggers also describe the specific techniques they use to apply difficult products to get right, including eyeliner and foundation.
A great beauty blogger is also one who gives all the details of the products that they are using so that you can go out and buy them yourself, or so that you can try a sample from your local store before buying to see if it is also right for you. Many beauty bloggers are sponsored, so some may make a profit off what they are promoting.
There are many great beauty bloggers now on Instagram, and this is a great place to go if you are looking to get makeup inspiration without watching longer video tutorials. In fact, so many people get their inspiration from this platform that some bloggers have become famous only through Instagram.
The video clips that can be shared here are only very short, and many top bloggers choose Instagram to link through to their personal websites, where full details of guest tutorials are provided. The best beauty bloggers will give tantalising and clear photos, enticing you to click through to their blog.
Once you are through to the blog, the best bloggers will detail all the makeup steps required thoroughly and list the products used. Furthermore, there will be photos showing the different steps of the tutorials to guide you to a great finished look.
These are just several signs of the best beauty bloggers, although, of course, which you choose to follow often comes down to personal taste and preference in makeup. Nonetheless, the best bloggers will follow some of the guidelines above to help you do great beauty looks with little hassle every time, whether on YouTube, Instagram, or their own personal blog.
Natascha Cox is a popular fashion and beauty blogger based in London in the UK, with a huge social media following on Twitter, Instagram, Bloglovin’, Facebook, and many more. Delivering her fresh take on current fashion, beauty, and travel, Natascha updates her blog regularly with tips, tricks, product reviews, tutorials, travel blogs, promotional deals for readers, and an insider’s look at some of the biggest fashion events around the world. Readers who sign up at Natascha Cox’s blog will benefit from all the latest news and trends straight to their inbox, along with the chance to win a completely free gift for each new subscriber. To find out more.