Gaming

AppsFlyer expands analytics biz into $1.4B Latin American cell gaming marketplace

The AppsFlyer dashboard is now in Spanish, with a Portuguese version coming soon.

global offices: 11
variety of apps/clients: Over 10,000
variety of installs: Over 1 billion a month
personnel: 170
established devices: Over 2B
variety of SDK installs: Over 20B

Brazil, not Argentina, is the biggest gaming marketplace in Latin the usa. So it is able to appear strange to open up save in Buenos Aires over Sao Paulo. AppsFlyer founder and CEO Oren Kaniel is going over the choice.

“We already have exquisite team on the ground in Buenos Aires, which has an unexpectedly thriving mobile environment and is turning into a chief hub of innovation and tech investment. And with Brazil’s booming mobile market close by, we’re strategically positioned to serve all of Latin america — with plans to open extra places of work in Brazil in the near future,” he said.

VB insight analyst Stewart Rogers notes that Argentina is developing with regards to games, specifically in the dev region.

“Even as Brazil is important to the place, Argentina is domestic to over 50 studios with over $30 million in revenue, according to the Argentine recreation developers affiliation, who together appoint more than 2,000 people. The usa is a growing superstar in Latin the, aided with the aid of current successes which includes the master of Orion reboot produced by using NGD Studios,” VB insight analyst Stewart Rogers stated. “That being stated, Brazilian gamers are nonetheless accountable for six instances greater weekly downloads on Steam than Argentinian customers.”

AppsFlyer doesn’t localize mobile video games — it simply measures person facts on them. But it does localize its platform for brand new markets, and it’s launching in Latin the usa in Spanish, with Portuguese soon to come.

“We’ve seen great increase during Latin america for some time, and we’re committed to serving the place, Kaniel said. “Our main goal in establishing our first LATAM workplace is to more closely serve our growing customer base in the area, and to hook up with the growing quantity of brands, agencies, marketers and developers in the region who’re tapping into mobile to grow their organizations. As an enterprise, we’ve always believed that you have to have feet at the floor inside the markets you are serving, because each location is unique not best in the way they do business however within the subtleties and nuances of the cell market.”

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